The Sales by Promotion report is an order-level export of every order that used a promo code for your event, listed in the order it was created. Rather than showing every transaction regardless of how it was purchased, this report is filtered around promotional activity, making it the go-to report for understanding how your discount codes and promotions are performing.
Each row in the report represents a single order (not an individual ticket), so an order with multiple tickets purchased under the same promo code will still appear as one row. This makes it easy to see individual promo-driven purchases as well as roll them up into per-code, daily, weekly, or custom date-range totals.
📑 What Information It Contains
The exported CSV includes detailed ticket, order, and customer data for every item sold in your selected date range:
Order details
Order ID / Customer ID – Unique identifiers for the order and the purchasing customer.
Order Created – Timestamp showing exactly when the order was placed.
Status – The payment status of the order (e.g., Payment Succeed).
Payment Type – How the order was completed (e.g., Paid, RSVP).
Source – Where the order originated (e.g., Consumer-facing checkout).
Customer details
First Name / Last Name / Full Name – The purchaser's name.
Email / Mobile – Contact information for the purchaser.
Street Address, Unit/Apt Number, City, State, Zip Code, Country – Billing or shipping details, if collected.
Financial details
Ticket Quantity – Number of tickets included in the order.
Total Paid – The full amount the customer paid, including fees.
Total Face Value – The base price of the tickets before fees.
Net Revenue – Revenue earned after discounts.
Order Discount – Dollar amount deducted from the order as a result of the promotion.
Total Merchant Paid Fees / Total Customer Paid Fees – Fee amounts, split out by who absorbed them.
Product & promo details
Product Name / Parent Product Name – The specific ticket or item purchased, if captured on the order.
Fulfillment Type – How the ticket is delivered (e.g., mobile, will call).
Promotion / Discount Code – The specific promo or discount code used on the order.
Extras – Add-ons included with this ticket, if applicable.
Other
Ticket Lock Completion Date – Relevant for orders on a payment plan.
Order Notes / Reference – Internal notes or reference numbers tied to the order, if any.
💡 Note: Not every column will be populated for every order — Product Name and Parent Product Name are often blank on this report, and fields like Extras only populate if those features were used on a given order.
🎯 What It Can Be Used For
Because this report isolates every order tied to a promotion, it's a flexible tool for more than just tracking totals:
Promo Code Performance: Roll up orders by Promotion or Discount Code to see how many tickets and how much revenue each code generated.
Campaign Attribution: Cross-reference promo usage timestamps against your marketing calendar to see which specific offers drove purchases.
Discount Reconciliation: Compare Total Paid, Total Face Value, Net Revenue, and Order Discount columns to see the true cost of each promotion against the revenue it brought in.
How to Generate a Sales by Promotion Report
Log in to your account and navigate to your Event Dashboard.
On the side panel, click Reports to reveal a list of available report types.
You can choose the timeframe for your report:
Click All Time and select from the available options.
For a specific date range, select By Date, then pick your start and end dates from the calendar.
If you only want to see results for a specific offer, use the filter option to select the promotion or promo code you want to isolate. Leave this unfiltered to include every promo code used during the selected date range.
Once your date range and filters are set, click Export > Yes. EVENT Live will email the comprehensive report to your registered email address.
This guide makes it easy to track how your promotions are performing, so you can spot what's working and act on it quickly.