Setting up Group Sale Tickets on Event Live allows you to offer bundled ticket options that encourage attendees to purchase in groups—perfect for families, friends, or organizations attending together. This setup gives your event flexible pricing tiers while simplifying group purchases for buyers.
In this guide, we’ll walk you through each step of creating a Group Sale—from building your Master Layer and adding Child Layers, to publishing your tickets and verifying that everything is set up correctly.
Step 1: Creating Master Layer
On your event dashboard, click Tickets from the side panel to open the Ticket Page
To create your first ticket, you’ll need a Master Ticket Layer. Click Create Ticket Layers on the right side of the screen (next to Expand All).
Fill out the ticket form with the required details:
Name
Label
Fulfillment Type
Access Control Date and Time Control
Available Quantity
Description
IMPORTANT: On the same form, navigate to Group Sale and click Yes.
Navigate to Group Count and enter the number of tickets in a group order (E.g. If you want this Group Sale Ticket to have an inclusion of four tickets, type the value: 4)
Step 2: If you need to add tiers on your Group Sale
If your event offers multiple pricing tiers for the same ticket type (such as Early Bird or Day of Show), you can add them as Child Layers under the Master Layer.
Example setup:
Master Layer: General Admission Group Sale Ticket
Child Layer 1: General Admission Group Sale – Early Bird
Child Layer 2: General Admission – Advanced
Child Layer 3: General Admission – Day of Show
To add a Child Layer:
On the Master Layer you created, click the “+” button to add a child layer
A form will appear—fill it out with the same info as the Master Layer, but update the Name, Label, and Price for each tier as needed.
IMPORTANT: Please note that the price you enter is the price of the number of tickets on the Group Count you entered (E.g. If you entered 4 tickets in the Group Count, the price you enter here will be the price of all 4 tickets in the Group Sale)
Step 3: If You need to Create More Group Sale Tickets
If your event includes multiple group ticket categories (such as VIP, Upper Box, or Balcony), repeat Step 1 and Step 2 for each new ticket type.
Step 4: Getting your Tickets Live on the Website
From the side panel, under Tickets, go to Ticket Channels.
Click on Create Ticket Channel located on the right side corner and enter the Ticket Channel Details
Name of Group Sale Ticket Channel
Select Layout Type
Optionally, add a description for the Ticket Channel
To very if you have successfully created and setup your event tickets, click View Event on the upper right corner of the page. If your tickets appear on the event page, your setup is successful.